There are many different factors to consider when optimizing your site for search engines. In fact, they are quite diverse and depend on the unique conditions of your business. However, there are some basic steps that you can start with to achieve better search engine optimization results and make it more likely to rank high for certain terms and phrases in the future. Being able to determine how many people are searching for a particular term and display relevant terms or phrases ahead of the search results is known as keyword research.
This is the foundation of all effective SEO and utilizing it a vital component of comprehensive search engine optimization. The easiest way to assess your keywords and be able to write tailored content for your pages is to use Google’s Keyword Planner. This tool can show you what to use your keywords for and how often they should be used. Your ultimate goal in SEO is to rank your pages for the relevant keywords people are looking for in search engines — your website’s “keywords.” The more relevant your keywords, the higher authority (importance) you will possess, allowing you to garner more traffic to your site.
The more traffic you receive, the more likely you will be able to sell products or services related to those keywords, ultimately helping you rank higher in search engines. Let’s first discuss how to actually rank higher for the stats-driven keywords most people are looking for. Once you understand what the search engines value and rank for, you can begin addressing your site’s SEO by adding specific keywords to your page titles. Google loves specificity. This means pointing out exactly what people are searching for when they enter a keyword into their search engine.
Writing specific titles and descriptions is an efficient way to increase your site’s visibility, even up to the very topic or keyword you are trying to rank for. With that being said, there are a few reasons why you would not want to use more than a small handful of keywords per page (your most relevant keywords), per topic. Do not forget to include a description per topic of 10–30 words to further help phrases stand out from the others.
Google has introduced several changes regarding webmaster guidelines over the past few years, and a comprehensive list of those changes is available on the Google Webmaster Guidelines Service. Those changes are, in essence, an invitation for you to become familiar with the changes Google wants you to implement.